To truly have a successful brand, creating an emotional bond with customers is imperative. Given the increasingly competitive climate in capturing attention and establishing connections with target audiences, acknowledging the small “stuff” in your branding strategy can have a huge impact. Think about putting your brand touch points under a microscope — dissect them and inspect them from a 360- degree perspective to uncover all of the opportunities to stand out.
For example, I recently shopped at a local Wal-Mart store. Since I am not a regular customer, the sales associate prompted me to enter my zip code during checkout. Then, with a warm smile she said, “you should come see us more often”. Wal-Mart is frequently lauded as a logistics guru and it appears that they are further leveraging this through their customer service training. While this experience might seem insignificant, it was memorable to me (and possibly others?). So, contrary to what some may think — you don’t always have to go “big” to stand out….